Anheuser Busch,a powerful leader of the Anti-Prohibitionist group, advocated the continuous consumption of alcohol and notified the public of its health benefits. |
An active Anti-Prohibitionist, Anheuser Busch over idealized his beer as a healthy drink that could even be consumed in place of real food, calling it a "predigested liquid-food." |
Owner of a major brewing company, Anheuer Busch announced that his beer was of real quality and named all the different manufactures for support as ethos. He ignored the Prohibitionists' attempts to notify the public of the dangers that come with alcohol by telling people the exact opposite about his beer. |
Frederick Miller, owner of a famous brewery, and his family lionized Miller and his "quality" beer as a strategy to advocate drinking. |
Miller campaigned his Budweiser beer by claiming that his it had the ability to cure illnesses and even stimulate strength, completely disregarding the Prohibitionists' negative comments about alcohol. |
Owner of the Miller Brewing Company, Frederick Miller used clever advertising techniques by arguing that his Budweiser beer was pure and healthy. He even incorporated ethos by claiming that his beer was a drink that physicians had recommended nationwide. |
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